Before the COVID-19 crisis, Carlsberg Breweries A/S also had the organization and system ready to deal with small and large crises. It could be a serious accident at work, a fire at a brewery or an external event like an earthquake or a flood endangering our human or physical values.

With its crisis strategy - and our event alerting, recording and reporting system - Carlsberg has ensured that they can respond quickly and effectively to both large and small incidents.

Søren Boy Lindholm, Head of Crisis Management at Carlsberg, has spoken out about their experience of the pandemic and organisation in our ad-paid article in the leading Danish financial newspaper, Børsen. Click here to read it.