Risk Management and Crisis Management

‎Are you prepared if there were to be breakdowns on IT systems, production stops, or media storms?‎

‎A contingency plan does not prevent accidents or disasters but ensures that the organization as a whole - i.e. both management and employees - is prepared to deal with a crisis situation or major incidents.‎

‎We advocate integrating crisis and incident management into the daily life of the organization in order to be better prepared in the event of some kind of accident.‎

‎Carlsberg has made a virtue of continuously practicing to react. Both when major crises hit, but also on the events that are significant. This habituation has allowed the entire organization to react immediately worldwide.‎

‎Risk management is closely related to contingency plans and crisis management. In brief, it can be said that risk management is to include both positive and negative events in terms of management at the operational level, but also in the larger strategic picture.‎

‎We regularly write small and larger articles about the topics here, and generally share information on our website that we believe and hope can help to flesh out some - at times - airy and abstract concepts.‎